Founded in 2014, Rasa is an anthropological consultancy using ethnography to uncover cultural patterns between companies and consumers. Insights drive product, marketing, org, and sales strategies. Serves diverse clients from Fortune 500 to startups and non-profits.

Rasa is Sanskrit for "essence". We illuminate the path to core cultural insights, guiding clients from confusion to clarity.

Deliverables

Evolving Persona

Craft dynamic user profiles mirroring real-world flux. Celebrate diversity in roles and perspectives.

Feature Prioritization

Distill data into actionable feature lists. Tailor priorities to diverse stakeholder needs.

Service Blueprint

Visualize system complexities. Pinpoint breakdowns and human impacts. Illuminate paths to success.

Information Architecture

Leverage qualitative insights to build intuitive systems. Align with user mental models for seamless navigation.